Tesla’s announcement of its new Powerwall 2 battery marks a clear breakpoint for manufacturers of home energy storage systems according to Redflow CEO Simon Hackett.
Redflow is the Australian company that produces the world’s smallest zinc-bromine flow battery, a stationary energy storage technology that competes with lithium-ion batteries. As well as this year’s launch of its ZCell residential battery, Redflow produces ZBM commercial batteries that are used for business, telco and industrial-grade energy storage in Asia, Africa, Europe, Central America and Australia.
In a blog on his website www.simonhackett.com, Mr Hackett said Tesla’s unveiling of its new Powerwall 2 battery with a built-in AC inverter last week took a leaf from the Apple playbook of vertical integration.
He said Tesla’s vertical stance contrasted with the ‘horizontal’ orientation of the rest of the industry – a commercial ecosystem that offers choice at all layers of the energy storage system, using standardised interfaces to allow mix-and-match assembly of devices in the solution ‘stack’.
“Tesla’s evolving approach stands to put it into direct opposition to former allies – both existing inverter/charger vendors that may be cut out of the Tesla solution set and experienced energy system installers, who may see the presence of hardware ‘handymen’ installing generic/entry-level solutions to often complex underlying energy management problems,” he said.
“The Powerwall 2 unveiling is an interesting day for inverter/charger vendors such as Solar Edge, manufacturer of the inverter of choice for the original Powerwall, which is no longer required with Powerwall 2.
“The bottom line for the emerging energy storage sector is that each time Tesla sells a Powerwall 2 with integrated AC inverter, an existing inverter/charger/energy control system vendor books one less sale.
“As a result, this new approach from Tesla may tend to polarise the market into two camps over time – with a distinct sensibility developing that is akin to the long-term battle of Apple vs Android in the smartphone market.”
Mr Hackett said he was confident in Redflow’s future despite Tesla’s focus on price in the energy storage sector. “Many industries demonstrate that price is not the only factor when consumers decide to buy,” he said.
“Safety factors such as the thermal runaway potential for many lithium-based battery chemistries are an example of a non-price consideration that can be extremely significant in many markets.
“There is plenty of room in what is now a rapidly expanding market for a wide variety of energy storage alternatives. The bottom line is that Tesla’s presence in this market will drive increased interest in energy generation, storage and use. It will help to deliver further momentum to drive demand and adoption of energy storage systems in general.
“It will also act as a catalyst for other energy generation and storage systems – using a variety of technologies and deployed a variety of physical scales – to each find their own appropriate ‘place in the sun’.”
For photos or media assistance, call John Harris on +61 8 8431 4000 or email firstname.lastname@example.org.
About Redflow www.redflow.com
Redflow Limited is an energy storage specialist that has developed the world’s smallest flow batteries. Redflow’s unique flow batteries are designed for stationary energy storage applications ranging from its ZCell home battery to its ZBM battery range for commercial, telecommunications and grid-scale deployment. Redflow is a publicly-listed company (ASX: RFX) that operates R&D facilities in Australia, as well as offices in the US and Europe. Produced in North America by Flex, one of the world’s largest supply chain solution companies, Redflow’s high energy density batteries are sold, installed and maintained by a global network of system integrators.
- Rural Connectivity Group chooses Redflow for off-grid energy storage in New Zealand Redflow Limited Managing Director and CEO Tim Harris The New Zealand Rural Connectivity Group (RCG) has chosen Redflow zinc-bromine flow batteries to store energy in off-grid tele...
- Redflow manufactures complete batteries in Thailand Redflow CEO Tim Harris with completed ZBM2 batteriesAustralian energy storage company Redflow Ltd last month began manufacturing complete zinc-bromine flow batteries at its new fac...
- Redflow recruits energy storage veteran to grow sales Ben ShepherdAustralian energy storage company Redflow Limited (ASX: RFX) has recruited experienced battery industry executive Ben Shepherd to accelerate sales of its unique zinc-br...
- Mossel Bay goes carbon neutral with Redflow Redflow Global Sales Director Andrew KempsterMossel Bay Municipality in the Southern Cape province of South Africa has eliminated the carbon footprint of its Technical Services Dep...